The holiday season is quickly approaching and businesses are competing with each other to seize this moment to gain more customers. This is a great opportunity for any business to utilize social media strategies to boost sales. However, it’s important that businesses have effective social media strategies in place to get the most out of this time of the year.
Effective social media strategies can help you improve your branding, drive more traffic to your website, launch special promotions, and keep your customers engaged with your business.
Here are 5 effective social media strategies for the holiday season:
Give Special Holiday Shopping Tips
In the holiday season, people are usually at a loss as to what gifts to buy for people. They want to buy a great gift that the recipient will love and get the best price on it. I know that is what I strive for! Of the 5 effective social media strategies here; one is sharing gift ideas or other general holiday tips to position your business in front of a customer on social media . You could post complementary gift ideas; let’s say you need to buy a gift for a couple, buying a bottle of wine for him and special wine glasses for her will give them each a gift but one will complement the other. Isn’t it great that you happen to sell wine and wine glasses?
Give Limited Time Exclusive Discounts
Companies compete with each other during the holidays by giving their customers exclusive offers and there is no reason for you not to do the same. Has your company ever offered exclusive discounts through social media? A second effective social media strategy is to provide a special discount or offer code for each of the social media channels. Ideally, it will get people to spend their money with you and will also allow you to see which channels work better for specific products or marketing approaches. The way someone finds and consumes information on Instagram is going to be a little different than the way they do on Twitter, so make sure you adjust your message according to the audience.
Use Holiday Hashtags
This is an #important social media strategy! Hashtags are going to be the catalyst that gets you out there in front of people on Twitter and Instagram. Without them your posts aren’t likely to be found and you might as well sit back and enjoy some gluten free dairy free hot cocoa and count snowflakes. Yes, Black Friday has come and gone but that doesn’t mean everyone is done shopping. Some folks may not have even been ready to start buying holiday gifts, so there is still time! You can create a hashtag and use it consistently in your social media posts and you can ask your followers and customers to use the hashtag to spread your reach further on social media. You can also use popular hashtags others are using that are related to the holiday season. To research hashtags, try using a tool like Hashtagify.me
I am going to let you in on a little secret. While December is huge for retail, in 2017 there will be other holidays and you can use this effective social media strategy for those holidays as well. Shhhh, don’t tell anyone else.
Create A Reward System For Your Loyal Customers
Your loyal customers are your lifelong business partners, so you should treat them well. It is always easier to have a repeat customer as opposed to trying to find new customers. Make your repeat customers feel special by giving them a reward for being loyal. Have an existing customer take a picture with your product and post it to social media with a designated hashtag. This might land them an additional discount on their future purchase. It’s a win for them and win for you for basically free advertising. Now that’s an effective social media strategy! New customers are good but repeat business is better. Make those loyal customers feel special. Who doesn’t want to feel special?
Small things can make a big difference
Occasionally, it is something small that may seem simple that has a huge impact on someone and get their attention. For example, sharing a tip on a unique way to wrap a gift and make it personalized or special, will draw someone’s attention and make them aware of your goods or service. These tips come naturally to Pinterest but that doesn’t mean you can’t use these strategies on other social media channels like Facebook, Twitter, Instagram, and Snapchat.
Those are just 5 tips for effective social media stratagies for the holiday season. Follow these tips and keep your activity up in your social media platforms during the holiday season to increase your business profits and turn this holiday season into an opportunity for your business to grow. If it seems like too much to take on during the holidays you could always turn to a company like www.engagedsmm.com. We offer social media marketing and management services to institute these strategies while you sit back and reap the benefits. You can even enjoy your dairy or dairy free hot cocoa!