The social media marketing plan is a summary of everything to you plan to do and achieve for you business using social media networks. Your plan will include goal setting, a social media audit, and an outline for how we will help you reach your goals. Our social media marketing plan is a 6 step process.
Here is an outline of the social media marketing plan we’ll put together for you:
Establish SMART social media goals (specific, measurable, attainable, relevant, time based) and objectives
Goals are set to measure your social media ROI and are aligned with your overall marketing and business goals. We view social media as an extension of sales and marketing and we start off by establishing at least 3 social media goals for your company. Over time, we will make any necessary adjustments to these goals.
Conduct a social media audit
The social media audit is conducted to gauge your overall social presence, learn who is connecting with your company, what type of content they prefer, as well as take a look at competitors and what they are doing well. The social media audit will also help determine the social channels that are important for your business and those that are not.
Create or optimize your social media accounts
After completing your social media audit, some of your accounts may need to be updated or refined to provide a consistent look and feel for your brand/company. If it is determined that you need to focus on additional social media channels, we’ll help set up those accounts and maintain your brand image and messaging across the different social media networks.
Create a posting strategy
- What types of content should you post?
- How often should you post?
- What are the best times to post?
Test, evaluate and adjust your social media marketing plan
We’ll look at social posting analytics, as well as use UTM (campaign) codes to determine whether or not our efforts are on track and effective, and we’ll make adjustments to your social media marketing plan as needed.
One of the most important things to keep in mind regarding your social media marketing plan is that it should be changing constantly. As your goals are reached, we’ll work with you to set new ones and maintain a steady growth for your company via social media.
To return to the list of our plans, click HERE.